The Role of Push Notifications in Mobile Efficiency Advertising And MarketingAs a purely permission-based tool, press messages are incredibly powerful and should be customized to certain customer groups. Personalization is the crucial to reliable press marketing and can substantially enhance reaction rates, specifically throughout onboarding.
How to Prevent Mobile Ad Fraud With Performance Marketing SoftwareMobile fraud is an existing and ever-growing industry issue, wasting billions of dollars annually. It is a problem that will not go away – but it can be prevented with the right tools and strategies.One of the most effective strategies to prevent fraud is a unified performance mark
AI-Powered Chatbots for Performance Marketing CampaignsPersonalized, dynamic messaging via chatbots is an essential part of modern digital marketing strategies. Whether e-commerce or service based, AI-driven chatbots are available 24/7 and offer real-time support based on customer trends and preferences.